The open source all-in-one CRM
Imago CRM is everything you love about Go High Level, open source: CRM, documents, video and screen recording, team chat, file sharing, memberships, automated payments, automations and an AI web builder in one place.
Free to self-host. Cloud hosting available when you want it.
plan
self-hosted
good morning, team
live syncpipeline
$84.2k
+12% this month
new leads
312
+8% this week
replies
96%
answer rate
sales pipeline
new
Acme Co
$12,000
demo bookedBrightline
$4,800
proposal
Northwind
$18,500
ai summarywon
Solstice Ltd
$9,600
paidautomation: follow-up sent to 24 stalled deals
ran 12 min ago
One login instead of ten
- Go High LevelCRM
- NotionDocuments
- LoomVideo recording
- Microsoft TeamsTeam chat
- LovableAI web builder
- File sharing
- Memberships and school
- Automated payments
- Automations
THE PLATFORM
Everything your business runs on, in one place
Nine tools that usually live in nine subscriptions. Here they share one login, one database and one bill.
CRM and pipelines
Contacts, deals and pipelines with the depth you expect from a Go High Level-style core. Track every lead from first touch to signed deal.
Documents
A Notion-style workspace for wikis, notes and process docs. Pages link straight to the contacts and deals they belong to.
Video and screen recording
Record your screen and camera like Loom, then share a link. Views and replies land on the contact record automatically.
Team chat
Channels and direct messages replace Teams or Slack. Mention a deal or document and it appears inline, no copy-pasting links.
File sharing and collaboration
Store, share and comment on files with clients or your team. Permissions follow your CRM roles, so the right people see the right folders.
Memberships and school
Sell courses and gated communities with lessons, progress tracking and member areas. Enrollment connects to payments and your CRM.
Automated payments
Invoices, subscriptions and payment links that trigger on pipeline stages. A deal moves to won, the invoice goes out on its own.
Automations
A visual builder for workflows across every app above. Send follow-ups, assign tasks and move deals without writing code.
AI web builder
Describe the page you want and get a working site, the way Lovable does it. Funnels and landing pages publish straight into your CRM.
Deep dives
Take a closer look inside the platform
Each part of Imago CRM replaces a tool you already pay for. Here is what you actually get when you log in.
01 / CRM and sales
Contacts, pipelines and deals in one place
Track every lead from first touch to closed deal. If you have used Go High Level, you know what to expect: visual pipelines, full contact records and follow-ups that do not fall through the cracks.
- Drag-and-drop pipelines with custom stages
- Contact records with notes, tasks and full history
- Reminders and automations on every deal stage
Website rebuild
acme-co
$8,500
Brand refresh
northstudio
$3,200
Retainer deal
blueridge
$2,000/mo
App build
fern-labs
$14,000
SEO package
harbor-dental
$1,400/mo
Online store
peak-outfitters
$9,800
Client onboarding checklist
portal-walkthrough.mp4
recorded in imago · 02:14
Proposal doc is shared with the client
Signed. Moving the deal to Won.
02 / Docs, video and chat
Replace Notion, Loom and Microsoft Teams
Write docs, record quick videos and message your team without switching tabs. Files live next to the conversations and documents they belong to, so nothing gets lost in a thread.
- Docs with rich editing, checklists and sharing
- Screen and camera video messages, no extra app
- Team chat, channels and file sharing built in
03 / Memberships, school and payments
Sell courses and memberships on autopilot
Build a course or membership, connect checkout and let the platform handle the rest. Payments, access control and billing run automatically in the background.
- Course and membership builder with lessons and modules
- Automated payments, subscriptions and receipts
- Members area with progress tracking for every student
Client onboarding course
12 lessonsmodule 4 of 6 · setting up the client portal
payment received · auto-unlocked
Membership · monthly plan
Built-in power
Automate the busywork. Build with AI.
Two engines live inside every Imago workspace: workflows that run your follow-up for you, and an AI builder that ships real pages from a plain-words brief.
Automations
Follow-ups, pipeline moves and payment nudges run on their own. Set a trigger once and Imago handles the rest, so deals keep moving and invoices get chased while you focus on clients.
AI web builder
Describe the page you want in plain words. Imago writes the copy, lays out the sections and publishes it on your domain, replacing tools like Lovable for your marketing pages.
prompt
Landing page for my design course. Hero, pricing and a checkout button.
generated preview
Your CRM, your server, your rules.
Imago CRM is open source. Read every line of the code, run it on your own infrastructure, and keep your customer data in your hands. No vendor lock-in, no surprise pricing, no black box.
- Full source available to inspect, fork and extend
- One-command setup with Docker Compose
- Your database, your backups, your region
$ git clone imago
$ cd imago
$ docker compose up
$ open localhost:3000Pricing
Free to self-host, simple in the cloud
Run Imago CRM on your own servers at no cost, or let us handle the infrastructure. The feature set is the same either way.
Self-hosted
Open sourceFree
The full platform, running on hardware you control.
- Free and open source, no license fees
- Runs on your own infrastructure
- Full feature set, nothing locked away
- Your data stays on your servers
Cloud
Hosted for youManaged
You use the platform, we run everything behind it.
- We host it for you, nothing to install
- Updates handled for you
- Help when you need it
- Same full feature set as self-hosted
Full feature comparison on the pricing page.
Book a demo
See Imago CRM on a live demo call
Pick a time that works for you. We will walk through your current stack and show you how Imago CRM replaces it, live.
// faq
Questions, answered
The short version of what Imago CRM is, what it replaces and how you can run it.
What is Imago CRM?
Imago CRM is an open source, all-in-one CRM platform. It combines client management, docs, video, chat, file sharing, memberships, payments and automations in one place, so you can run your whole business from a single tool.
Is it really open source?
Yes. You can read the full source code, audit it and host it on your own infrastructure. See the details on our open source page.
Which tools does it replace?
Imago CRM replaces Go High Level, Notion, Loom, Microsoft Teams and Lovable. It also covers file sharing, memberships, payments and automations, so most of your software stack lives in one tool instead of six.
Can I self-host it?
Yes. The self-host quickstart on the open source page gets you running on your own server in a few commands.
Does it handle payments and memberships?
Yes. Imago CRM has a fully automated payment system with memberships and a school area built in, so billing, access and course content stay in sync without manual work.
Does it include an AI website builder?
Yes. The built-in AI website builder replaces Lovable. Describe the page you want and Imago builds it, already connected to your CRM, forms and payments.
Get started
Run your whole business on one open platform.
CRM, docs, video, chat, files, memberships, payments, automations and AI-built websites. Open source and self-hostable.